..............................................................................................

Borders re-branding and style guidelines
at Optimo Design

Taking the lead on the creative for Borders Bookstores at Optimo Design involved visually representing the company's new positioning; Where minds meet. The new brand position focused on community and connection with a younger edge, as well as representing Borders as a one-stop-shop for gifts.

The new look and feel was rolled out through detailed brand guidelines, catalogues, point of sale marketing, in-store graphics, packaging and advertising.
..............................................................................................