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Soy Life range rebrand
at NOUS Design, Brisbane

In redesigning the packaging for Parmalat’s Soy Life milk and yoghurt range, a balance between updating the logo and pack whilst retaining the brand’s established loyalists was essential. The fine grass graphics on the clean white background deliver an image of ‘organic freshness’ whilst the colour-coded gable tops on the soy milks connect with the previous cartons.

This project won a Design Effectiveness Award at the AGDA Design Awards 2008.
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